COLGATE PALMOLIVE CO | 2013 | FY | 3


Goodwill and Other Intangible Assets

The net carrying value of Goodwill as of December 31, 2013 and 2012, by segment is as follows:
  
 
2013
 
2012
Oral, Personal and Home Care
 
 
 
 
North America
 
$
362

 
$
372

Latin America
 
353

 
408

Europe/South Pacific
 
1,525

 
1,478

Asia
 
126

 
127

Africa/Eurasia
 
93

 
100

Total Oral, Personal and Home Care
 
2,459

 
2,485

Pet Nutrition
 
15

 
15

Total Goodwill, net
 
$
2,474

 
$
2,500



The change in the amount of Goodwill, net in each year is primarily due to the impact of foreign currency translation.

Other intangible assets as of December 31, 2013 and 2012 are comprised of the following:
  
 
2013
 
2012
  
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net
Trademarks
 
$
551

 
$
(275
)
 
$
276

 
$
548

 
$
(254
)
 
$
294

Other finite life intangible assets
 
219

 
(45
)
 
174

 
212

 
(34
)
 
178

Indefinite life intangible assets
 
1,046

 

 
1,046

 
1,027

 

 
1,027

Total Other intangible assets
 
$
1,816

 
$
(320
)
 
$
1,496

 
$
1,787

 
$
(288
)
 
$
1,499



The changes in the net carrying amounts of Other intangible assets during 2013, 2012 and 2011 were partially due to amortization expense of $32, $31 and $28, respectively, as well as the impact of foreign currency translation.  In 2013, 2012 and 2011, Indefinite life intangible assets included trademarks of $403 and Other finite life intangible assets included customer relationships of $193 acquired in connection with the Sanex acquisition (see Note 3, Acquisitions and Divestitures). Annual estimated amortization expense for each of the next five years is expected to be approximately $29.

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