LORILLARD, INC. | 2013 | FY | 3


6.    Goodwill and Intangible Assets

On April 24, 2012, Lorillard completed the acquisition of blu eCigs. For additional information, see Note 2, “Acquisitions.” The purchase price allocation includes $64 million of goodwill and $58 million of intangible assets, $57 million of which was an indefinite lived intangible asset consisting of the blu eCigs trademark and trade name.

 

We evaluated our goodwill and indefinite lived intangible assets recorded as a part of the blu eCigs reporting unit for impairment as of November 1, 2013. Based on the results of our impairment analysis, no impairment of the blu eCigs goodwill or the blu eCigs trademark or trade name was determined to exist.

There were no changes in blu eCigs goodwill during the year ended December 31, 2013

On October 1, 2013, Lorillard completed the acquisition of SKYCIG. For additional information, see Note 2, “Acquisitions.” The preliminary purchase price allocation includes $38 million of goodwill and $35 million of intangible assets, $33 million of which is the fair value ascribed to the SKYCIG trademark and trade name. Lorillard is still in the process of finalizing a working capital adjustment that may increase total consideration transferred by up to $2 million. Therefore, the goodwill amount noted below could increase by up to $2 million as a result of finalizing this working capital adjustment. The fair value ascribed to the SKYCIG trademark and trade name in connection with the acquisition is being amortized over an estimated life of 18 months, beginning October 1, 2013, after which amortization charges related to the trademark and trade name will cease.

All goodwill and intangible assets have been recorded as a part of our blu eCigs and SKYCIG reporting units, both of which are components of our Electronic Cigarettes reporting segment.

Goodwill

Goodwill and the changes in goodwill during the period are as follows:

 

(In millions)    Total  

Balance, December 2012

   $ 64   

Purchase of SKYCIG

     38   
  

 

 

 

Balance, December 2013

   $ 102   
  

 

 

 

Intangible Assets

 

     Weighted
Average
Amortization
Period
   Cost      Accumulated
Amortization
     Net
Carrying
Amount
 
(Dollars in millions)                          

Amortizable intangible assets:

           

blu eCigs Non-compete Agreement and Technology

   5 years    $ 1       $ 1       $ —     

SKYCIG Non-compete Agreement and Customer List

   5 years      2         —           2   

SKYCIG trademark and trade name

   18 months      34         6         28   
           

 

 

 

Amortizable intangible assets, net

              30   

Indefinite-lived intangible assets:

           

blu eCigs trademark and trade name

              57   
           

 

 

 

Intangible assets, net

            $ 87   
           

 

 

 

Intangible assets are amortized using the straight-line method.


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