NOTE 15 – NONMONETARY TRANSACTION
During the year ended October 31, 2013, the Company exchanged Samy subscription services for advertising. Barter transactions are recorded at the estimated fair value of the product or service received or the estimated fair value of the service surrendered, whichever is more readily determinable. The Company would otherwise have paid cash for such advertising. For the year ended October 31, 2013, revenues and advertising expenses of $413,121 recorded were related to the barter arrangements.
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