Philip Morris International Inc. | 2013 | FY | 3

Goodwill and other intangible assets, net, by segment were as follows:
 
Goodwill
 
Other Intangible Assets, net
(in millions)
December 31, 2013
 
December 31, 2012
 
December 31, 2013
 
December 31, 2012
European Union
$
1,472

 
$
1,448

 
$
604

 
$
647

Eastern Europe, Middle East & Africa
617

 
637

 
228

 
242

Asia
3,960

 
4,791

 
1,251

 
1,542

Latin America & Canada
2,844

 
3,024

 
1,110

 
1,188

Total
$
8,893

 
$
9,900

 
$
3,193

 
$
3,619









































47
Goodwill is due primarily to PMI’s acquisitions in Canada, Indonesia, Mexico, Greece, Serbia, Colombia and Pakistan, as well as the business combination in the Philippines.

us-gaap:ScheduleOfIntangibleAssetsAndGoodwillTableTextBlock