PFIZER INC | 2013 | FY | 3


The following table provides revenues by geographic area:
 
 
Year Ended December 31,
(MILLIONS OF DOLLARS)
 
2013

 
2012

 
2011(a)

United States
 
$
20,274

 
$
21,313

 
$
25,277

Developed Europe(b)
 
11,739

 
12,545

 
15,221

Developed Rest of World(c)
 
8,346

 
9,956

 
10,422

Emerging Markets(d)
 
11,225

 
10,843

 
10,115

Revenues
 
$
51,584

 
$
54,657

 
$
61,035

(a) 
For 2011, includes King commencing on the acquisition date of January 31, 2011.
(b) 
Developed Europe region includes the following markets: Western Europe, Finland and the Scandinavian countries. Revenues denominated in euros were $8.9 billion in 2013, $9.4 billion in 2012 and $11.4 billion in 2011.
(c) 
Developed Rest of World region includes the following markets: Australia, Canada, Japan, New Zealand and South Korea.
(d) 
Emerging Markets region includes, but is not limited to, the following markets: Asia (excluding Japan and South Korea), Latin America, the Middle East, Eastern Europe, Africa, Turkey and Central Europe

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