5. Goodwill and Intangible Assets
The significant components of intangible assets and goodwill are as follows:
| Loyalty Program and Customer Lists |
Favorable Lease Commitments |
Madewell Brand Name |
J.Crew Brand Name |
Goodwill | ||||||||||||||||
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Balance at January 28, 2012 |
$ | 21,780 | $ | 48,930 | $ | 78,242 | $ | 885,300 | $ | 1,686,915 | ||||||||||
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Amortization expense |
(5,705 | ) | (13,826 | ) | (4,100 | ) | — | — | ||||||||||||
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Balance at February 2, 2013 |
$ | 16,075 | $ | 35,104 | $ | 74,142 | $ | 885,300 | $ | 1,686,915 | ||||||||||
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Total accumulated amortization at February 2, 2013 |
$ | (10,935 | ) | $ | (25,906 | ) | $ | (7,858 | ) | |||||||||||
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